Three decades, one family, one continent
The journey from a single tour leader on African roads to a full Destination Management Company built to carry guests in private.
Topdeck Safaris — where it started
In 1995, our late brother took to African roads as a tour leader with Topdeck Travel Groups — one of Africa's early overland safari operations. He drove the routes, managed the camps, read the parks, and built the kind of ground-level safari knowledge that cannot be taught in a classroom. This was the beginning of the family's connection to African safari operations, and it laid every foundation that followed.
The Topdeck Safaris identity gave the company its first operational roots in Tanzania and Kenya — the same core destinations we serve most deeply today.
Luxury In Africa — the next chapter
Twenty years of destination knowledge brought the business to a new name and a wider scope. In 2015, operating under the name Luxury In Africa while maintaining the Topdeck Safaris identity and connection, the company began moving towards private, tailor-made journeys — away from group overland travel and toward the more deliberate, premium safari experience that guests were asking for.
The destination strength was deepening, the team was growing, and the operational understanding of Tanzania and Kenya was becoming something few other companies could match from within.
The Luxury Africa DMC — direct ground operator
In 2020, the business completed its evolution into The Luxury Africa DMC — a fully structured Destination Management Company and direct ground operator. This was not a rebrand. It was the right name for what the company had always been building toward: a genuine on-the-ground operation with real handling capacity across East Africa.
Today, The Luxury Africa DMC manages vehicles, coordinates guides, books and vets camps, handles domestic and charter flights, manages park logistics and fees, and provides 24/7 in-country support. The family roots that started in 1995 are still the core of how we operate — personal, practical, and fully invested in every journey we design.
